While im all about
creative use of ratings, I think we need to do something with the lovely
people at the view insisting that the ratings are up without rosie when
in fact they are not. Please check out perez hilton
from yesterday stating their ratings are up +16% versus YAG.
Here is the real data based on live plus same day viewing:
P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W [ages]
18- 49 1.47 versus 1.6 YAG - 8.8%
W [ages] 25-54 1.77 versus 1.92 YAG
- 8.5%
W [ages] 18-34 1.03 versus 1.23 YAG - 19.4%
W [ages] 50+
2.3 versus 2.13 YAG + 8.0 %
Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.
Again - they should really use the ACTUAL REAL numbers in their press statements and if they don’t, then maybe we should…..
TRUTH IN ADVERTISING BABY!!!"
Eh, The View is not hurting with witty Whoopi Goldberg, and neither is Rosie. She's appearing in upcoming episodes of Nip/Tuck, has requests to appear on Oprah and Diane Sawyer (although she's declining them), and she has a book coming out, Celebrity Detox, on October 2nd.
