Rachael Ray Show Tests Quit Smoking Products On The Human Lab 
  Friday, March 28th, 2008

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Yesterday on the Rachael Ray show, there was a segment called "Human Lab" in which three women tried three different methods to quit smoking.  24-year-old Monica used an "E-Z Quit" cigarette she said tasted like menthol but had no nicotine, and didn't help her (but made her teeth sensitive and her mouth numb). Christine, 35, used "Crave-RX" drops, "really really thick" herbal remedy drops that reminded her of "bad house gin." April, 38, tried New Life Laser therapy.

Conveniently, there was a didn't help, a helped a little, and a success: and just as ironically, it matches right up with the prices.  E-Z quit cigarettes are $14.95; Amazon has the list price for Crave-RX at $34.95. Laser therapy is $399 and is NOT covered by health insurance. A low-level laser is used in the subject's ear to stimulate pressure points that some believe (and when I say some believe, that does not yet include the FDA) increases endorphins. You know what else increases endorphins? Alcohol, anabolic steroids, heroin, morphine, cocaine, other drugs. But so does exercise, sex, and laughter. So if the treatment really increases endorphins, and it's safe, screw using it for quitting smoking!  I want a home version for recreation!

Rachael says, "So the bottom line is, if one doesn't work for you, try something else, 'cause whatever is gonna be your trigger is worth it in the long run." The customary expert on set for the talk show, WCBS medical correspondent Dr. Holly Phillips, replies: "Absolutely--try, try again. There's no hard and fast rule that if it takes you 3 times to quit smoking, 15 times...there are people who've tried hundreds of times there's no hard and fast rule that the 101st time, you won't be a success."

Rachael: "Well, this won't certainly help you with your oral fixation: today's snack of the day is chocolate!!" Nice segway.

Rachael Ray is bubbly and squeaky and likeable. But really, here's what I got from this episode: the more you spend, and the longer you do it, the better, and if that fails, eat chocolate. This sounds like the new plan to boost the economy. Companies saw how much money diet products pull in...bring on the smoking bans and the wave of new products to buy!

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