Coca-Cola ends all testing
on animals Tuesday, August 7th,
2007

Animal rights giant PETA has
received confirmation from Coca-Cola that they no longer test on any
animals, nor directly fund animal testing. PETA had previously
made allegations that The Coca-Cola Company was performing "invasive and
deadly animal experiments," but recently posted on their website
correspondence with Danny Strickland, VP & Chief
Innovation/Technology Officer for Coke:
"I want to assure you
that The Coca-Cola Company does not conduct animal tests and does
not directly fund animal tests on its beverages. We are
sending letters to our partners and research organizations who may
conduct safety evaluations on ingredients insisting they use
alternatives to animal testing, when such testing is both
available and acceptable by governments. We encourage the
use of alternative testing methods whenever and wherever possible
and financially support research to develop these alternative
methods...
"Recently senior management became aware the
research involving rats was being conducted as part of a grant we
had funded at Virginia Commonwealth University to study taste
reception. We have contacted the University and have
discontinued our
funding."
5/22/07 |

1.
LeapingBunny.org is dedicated to providing a list of consumer products
that are not tested on animals. Their free guide of
approved brands is available here.
2.
PETA has an Action Alerts page that constantly showcases petitions on
current animal rights issues. You can sign up for their action
alerts here
.
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