Why Budweiser's got class: 9/11 tribute
Friday, September 21st, 2007

It gave us goosebumps. At some point since it aired in February of 2002, you may have gotten an e-mail forward with this commercial from Budweiser. Since this month is the anniversary of September 11th, we are posting the commercial in case you never saw it, and because we will never forget!

It is true that this commercial was aired by Budweiser only one time, a gesture they did so as not to try and benefit financially from it. As the forward says, "This is so consistent with a company who always does things with a ton of class!" The cost must have been considerable, as it was aired during Super Bowl XXXVIl, where 30-second commercial spots go for up to $2.5 million.

Anheuser-Busch has acknowledged that the commercial was only broadcast once:

"We truly appreciate your interest in one of our Super Bowl 2002 commercials, 'Clydesdale Respect,'" they wrote. "As you have heard, this commercial aired only once. However, we continue to be overwhelmed by the positive response. Anheuser-Busch is proud to be an American beer company and we wanted to express ourselves in respectfully honoring those affected by the events of September 11th. We are pleased that the Budweiser Clydesdales were able to deliver our sentiments in a way that has resonated with Americans.

"At this time, we have no plans to air this commercial again. Although it was available for a period of one year on our website, we have since chosen to update the site with fresher ads."

We love American companies and we love the rare incidences when people do things for something meaningful and other than for profit!! Now I just wish I could like beer.

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