As The World Turns Viewers Want More Kissing 
  Thursday, April 24th, 2008  by Esmerelda

 

As the World Turns has been on the air for 52 years yet is still increasing it's ratings in the 18-49 and 25-54 women viewers demographics.

So why is it they're doing better than most soaps who are merely trying to maintain? It's all about the drama. It's most recent being the controversy over their teenage gay couple Luke and Noah.

Fans are really upset because they aren't kissing enough. The last time they had an on air kiss was last summer. They didn't even swap spit for Valentine's Day and it's got the viewers up in arms. They have suggested a viewer boycott. While the American Family Association is said to want them dropped from the show and are targeting sponsors Proctor & Gamble to get that accomplished.

The producers of the show have been banned from speaking to the media about the situation. Barbara Bloom, CBS daytime chief was under no such constraints. She stated

I wouldn't look for that to happen anytime soon however. All the background stuff will have to be cleared up before the relationship can move on. Oh, and the ratings would have to drop too.

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