As The World Turns Viewers Want More Kissing
Thursday, April 24th, 2008 by
Esmerelda
As the World Turns has been on the
air for 52 years yet is still increasing it's ratings in the 18-49 and
25-54 women viewers demographics.
So why is it they're doing better
than most soaps who are merely trying to maintain? It's all about the
drama. It's most recent being the controversy over their teenage gay
couple Luke and Noah.
Fans are really upset because they aren't
kissing enough. The last time they had an on air kiss was last summer.
They didn't even swap spit for Valentine's Day and it's got the viewers up
in arms. They have suggested a viewer boycott. While the American Family
Association is said to want them dropped from the show and are targeting
sponsors Proctor & Gamble to get that accomplished.
The
producers of the show have been banned from speaking to the media about
the situation. Barbara Bloom, CBS daytime chief was under no such
constraints. She stated
I wouldn't look for that to happen anytime
soon however. All the background stuff will have to be cleared up before
the relationship can move on. Oh, and the ratings would have to drop
too.
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